Verifying Sender Domain with DNS Records

Why Verifying Your Sender Signature with DNS Records Matters

When sending email campaigns through Aluvii Growth Marketing on behalf of your business, setting up a Sender Signature is an important step. While verifying a single email address as the Sender Signature is a quick option, adding DNS records for DKIM (DomainKeys Identified Mail) and Return-Path to your domain’s DNS settings offers a lot of advantages. This article explains why adding these DNS records is important for improving email deliverability, building customer trust, and enhancing your email campaign performance.

The Problem with Unverified Sender Signatures

When you verify a Sender Signature using only a single email address in Aluvii Growth Marketing, the emails sent from that address may appear as "unverified" in the recipient’s inbox. This message can raise red flags for recipients, as it suggests the email’s authenticity hasn’t been fully validated. In today’s world, where phishing and spam are prevalent, an "unverified" message can break trust, reduce customer engagement, and even cause emails to be flagged as spam or blocked by email providers.

Why Adding DNS Records Makes a Difference

Adding DKIM and Return-Path DNS records to your domain’s DNS settings verifies your domain’s identity and ensures your emails are recognized as legitimate. Here’s are a few benefits you get from added the records:

1. Improved Email Deliverability

It builds trust with email providers and reduces the likelihood of your email being marked as spam or sent to the junk folder, increasing the chances they reach your customers’ inboxes.

2. Enhanced Customer Trust

With the DNS records in place, the emails won't show "unverfiied" making it appear more legitimate to the recipient.

3. Stronger Brand Reputation

When an email shows unverified, it can give the impression that email security isn't a concern and potentially damaging the brand reputation.

4. Protection Against Phishing and Spoofing

DKIM and Return-Path records help protect your domain from being used for phishing or spoofing attacks. Without these records, malicious actors could potentially send fraudulent emails that appear to come from your domain. 

5. Compliance with Email Provider Standards

Many email service providers are increasingly strict about email authentication. Some, like Gmail, require proper DKIM and SPF (Sender Policy Framework) configurations to ensure emails are delivered reliably.

How to Set Up and verify DNS Records for Aluvii Growth Marketing

• Under Setup > Senders click on Verify Domain
  

• All DNS details should be auto-populated. Confirm if the DKIM and Return-Path settings are correct. If all settings are correct, it should show as Verified.