👥 Understanding the Difference Between Guest and Guest Account in the Growth Marketing Module

When using the Growth Marketing Module in Aluvii, you may see options to send emails or manage data for Guests and Guest Accounts. While the terms sound similar, they serve different purposes in your marketing and customer management.

This article explains the key differences to help you choose the right option for your campaigns.

🧍 What is a Guest?

• A Guest is an individual person who interacts with your business.

• Each guest record contains personal details such as:

  • First and Last Name

  • Email Address

  • Phone Number

  • Birthday or Anniversary (if collected)

✅ Best used when: You want to send marketing campaigns or emails to individual people.

🏠 What is a Guest Account?

• A Guest Account is a household or group profile that can have one or more Guests linked to it.

• It typically represents the primary account holder, such as a parent or organization, with additional family members or associated guests under the same account.

• A guest account record may include:

  • Primary Contact Information (email/phone)

  • Billing Information

  • Linked Guest Profiles

✅ Best used when: You want to manage or communicate with the primary account holder or handle account-level activities (such as memberships, billing, or group promotions).

🔑 Key Differences at a Glance

🎯 Which Should You Use in Growth Marketing?

• Use Guests for personalized, one-to-one campaigns such as birthday or anniversary emails.

• Use Guest Accounts when you need to reach the primary contact of a household or account, such as renewal notices, account promotions, or family package deals.

❓Need Help?

If you’re unsure whether to use Guest or Guest Account for your campaign, reach out to Aluvii Support at support@aluvii.com.