This guide walks you through the essential steps to launch your first marketing campaign with confidence—from access setup to tracking campaign success.
Step-by-Step Campaign Launch Guide
✅ 1. Create Your Login Credentials
You will receive an email invitation to activate your Growth Marketing Module account.
Follow the link in the email to create your username and password.
✅ 2. Check Your Access
Once logged in, verify that you can access the Growth Marketing Module from your Aluvii navigation menu.
If access is missing or restricted, contact your Aluvii representative for support.
✅ 3. Clean Up Your Email Address List
Before sending a campaign, ensure your email list is accurate:
Remove duplicates
Remove invalid or outdated email addresses
Confirm correct email formatting
This helps improve delivery rates and reduces bounce issues.
✅ 4. Set Up Your Sender Business Domain Email
Configure your business domain for email authentication to keep messages out of spam.
If you need assistance configuring DNS records, our team is happy to help!
✅ 5. Add the ROI Tracking Script to Your Website
To ensure proper ROI and conversion tracking for your Growth Marketing Module campaigns, we recommend using Aluvii product links on your e-commerce site, such as special events, day passes, tickets, and gift cards. For your birthday campaigns, use your Aluvii event portal link, but if you prefer to use your business website link on your CTA buttons, you must add the following HTML script to your website:
<script src="https://cdn.aluvii.com/libs/aluvii-gmm/latest/index.js"></script>
This script must be placed in the footer of every page of your website.
This enables GMM to track website activity generated from your marketing campaigns.
If you need help locating your website's footer or adding the script, your web developer or IT team can assist.
✅ 6. Build Your First Email Template
Using the drag-and-drop builder in the Growth Marketing Module, design a:
Professional
On-brand
Mobile-friendly
email template.
✅ 7. Create Your First Marketing Campaign
Inside the GMM:
Select Create Campaign
Choose your audience
Set a schedule
Review your content
Ensure everything is correct before moving forward!
✅ 8. Publish & Monitor Your Campaign
Once everything looks great—publish your campaign!
After it sends, review performance inside the Analytics section:
Open rates
Click-through rates
Bounce details
Conversion rates (make sure to follow step 5 when adding links to your CTA buttons)
Use these insights to optimize future campaigns.
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