Overview
Merge tags in Aluvii’s Growth Marketing Module (GMM) allow you to personalize emails and automated campaigns by dynamically inserting guest and guest account information into your content.
When a campaign is sent, these merge tags are automatically replaced with the corresponding data from the guest or guest account record.
This article defines the available Guest Merge Tags and Guest Account Merge Tags, along with what data each tag represents.
Guest Merge Tags
Guest merge tags pull data from the individual guest profile. These are commonly used for birthday campaigns, personalized promotions, and guest-specific messaging.
| Merge Tag | Description |
|---|---|
{{GuestCreatedOn}} | The date the guest profile was created in Aluvii |
{{GuestFirstName}} | Guest’s first name |
{{GuestLastName}} | Guest’s last name |
{{GuestEmail}} | Guest’s email address |
{{GuestPhoneNumber}} | Guest’s phone number |
{{GuestStreetAddress1}} | Guest’s primary street address |
{{GuestStreetAddress2}} | Guest’s secondary address (if available) |
{{GuestCity}} | Guest’s city |
{{GuestState}} | Guest’s state or province |
{{GuestZipCode}} | Guest’s ZIP or postal code |
{{GuestBirthDate}} | Guest’s birthdate (raw system format) |
{{GuestBirthdateFormatted}} | Guest’s birthdate in a readable format |
{{GuestBirthDay}} | Day of the month the guest was born |
{{GuestAge}} | Guest’s current age |
{{GuestImageUpdatedDate}} | The last date the guest profile image was updated |
Guest Account Merge Tags
Guest account merge tags pull data from the primary guest account (typically the household or billing account associated with one or more guests).
These tags are useful for family-based messaging, billing-related communications, or account-level personalization.
| Merge Tag | Description |
|---|---|
{{AccountCreatedDate}} | The date the guest account was created |
{{AccountName}} | Name of the guest account (household or account name) |
{{AccountEmail}} | Primary email address on the account |
{{AccountPhoneNumber}} | Primary phone number on the account |
{{AccountStreetAddress1}} | Account’s primary street address |
{{AccountStreetAddress2}} | Account’s secondary address (if available) |
{{AccountCity}} | Account’s city |
{{AccountState}} | Account’s state or province |
{{AccountZipCode}} | Account’s ZIP or postal code |
{{AccountType}} | The type of account (e.g., Individual, Family, Organization) |
Best Practices
Use Guest merge tags for highly personalized messaging (e.g., birthdays, first-name greetings).
Use Guest Account merge tags for communications related to billing, household offers, or account-wide announcements.
Always test your campaign using a sample guest to ensure merge tags populate correctly before sending.
Comments
Please sign in to leave a comment.