Visit Data Source

Brian

Use the Visit Data Source when you want a campaign to communicate to guests based on their visit activity. Campaigns can be triggered based on scheduled visits (such as session bookings, event bookings, or rental bookings) and completed visits making your messaging timely, relevant, and highly personalized. Whether you're sending thank-you messages, requesting feedback, or encouraging return visits, the Visit Data Source ensures you're reaching customers at the right moment.

Sample Campaign Ideas

Thank-you emails or SMS messages sent shortly after a guest visits your location
Survey and feedback requests to gather insights about the guest experience
Bounce-back promotions offering discounts or incentives to encourage repeat visits
Online review requests directing satisfied customers to Google, Yelp, or Facebook
Re-engagement campaigns targeting guests who have not returned after a recent visit

Field Name Details

Field Name	Is Filter	Is Merge Tag	Is Dynamic Send Date	Format Example
Email Recipient	No	Yes	No	{{EmailRecipient}}
Entrance Entitlement Name	Yes	Yes	No	{{EntranceEntitlementName}}
Feedback Link	No	Yes	No	{{FeedbackLink}}
ID	No	Yes	No	{{Id}}
Item Name	Yes	Yes	No	{{ItemName}}
Membership Package Name	Yes	Yes	No	{{MembershipPackageName}}
Recipient	No	Yes	No	{{Recipient}}
Ticket Type Name	Yes	Yes	No	{{TicketTypeName}}
Transaction Guest Account Name	No	Yes	No	{{TransGuestAccountName}}
Transaction Account Owner First Name	No	Yes	No	{{TransGuestAccountOwnerFirstName}}
Transaction Account Owner Last Name	No	Yes	No	{{TransGuestAccountOwnerLastName}}
Transaction Account Owner Email	No	Yes	No	{{TransGuestAccountOwnerPrimaryEmail}}
Transaction Account Owner Phone	No	Yes	No	{{TransGuestAccountOwnerPrimaryPhone}}
Transaction Account Email	No	Yes	No	{{TransGuestAccountPrimaryEmail}}
Transaction Account Phone	No	Yes	No	{{TransGuestAccountPrimaryPhone}}
Transaction Guest First Name	No	Yes	No	{{TransGuestFirstName}}
Transaction Guest Last Name	No	Yes	No	{{TransGuestLastName}}
Transaction Guest Email	No	Yes	No	{{TransGuestPrimaryEmail}}
Transaction Guest Phone	No	Yes	No	{{TransGuestPrimaryPhone}}
Visit Date	Yes	Yes	Yes	{{VisitDate}}
Visit Date Time Location	No	Yes	Yes	{{VisitDateTimeLocation}}
Visit Guest Account Name	No	Yes	No	{{VisitGuestAccountName}}
Visit Account Owner First Name	No	Yes	No	{{VisitGuestAccountOwnerFirstName}}
Visit Account Owner Last Name	No	Yes	No	{{VisitGuestAccountOwnerLastName}}
Visit Account Owner Email	No	Yes	No	{{VisitGuestAccountOwnerPrimaryEmail}}
Visit Account Owner Phone	No	Yes	No	{{VisitGuestAccountOwnerPrimaryPhone}}
Visit Account Email	No	Yes	No	{{VisitGuestAccountPrimaryEmail}}
Visit Account Phone	No	Yes	No	{{VisitGuestAccountPrimaryPhone}}
Visit Guest First Name	No	Yes	No	{{VisitGuestFirstName}}
Visit Guest Last Name	No	Yes	No	{{VisitGuestLastName}}
Visit Guest Email	No	Yes	No	{{VisitGuestPrimaryEmail}}
Visit Guest Phone	No	Yes	No	{{VisitGuestPrimaryPhone}}
Visit ID	No	Yes	No	{{VisitId}}
Visit Type	Yes	No	No	N/A
Visit Source Priority	Yes	Yes	No	{{VisitSourcePriority}}
Visit Status	Yes	No	No	N/A

Best Practices

Send campaigns within 24–72 hours after a visit to maximize engagement
Personalize messaging using visit-specific merge tags (e.g., visit date, location)
Combine with incentives (discounts, offers) to increase repeat visits
Use feedback and survey campaigns to continuously improve guest experience
Test different timing intervals (same day vs. next day vs. 3 days after)

The Visit Data Source is one of the most powerful tools in the Growth Marketing Module—enabling you to automate timely, behavior-based campaigns that drive repeat visits, improve customer satisfaction, and increase overall revenue.

Sample Campaign Ideas

Field Name Details

Best Practices

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