The Dynamic Discount Code Feature in the Growth Marketing Module automatically generates a randomized discount code for your marketing email campaigns. This feature can be used with any marketing email campaign to help drive customer engagement, track campaign performance, and boost revenue.
Unlike static, permanent discount codes in Aluvii POS (for example, a recurring code used for military or employee discounts), the Growth Marketing Module generates a fresh, randomized code per campaign, per day. This allows businesses to track campaign-specific redemptions, set variable expiration dates, and measure campaign effectiveness without manually creating new codes in POS for every send.
The generated discount codes reference a discount package in Aluvii POS along with that package's rules and settings.
How Discount Code Generation Works & Important Caveats
- One Code Per Campaign, Per Day (Not Per Recipient): The system generates one unique discount code per campaign for each day it runs—not one individual code per recipient. Every recipient who receives that campaign on the same calendar day will receive the exact same randomized code, even if the campaign sends across multiple batches throughout that day.
- Multi-Day & Recurring Campaigns: If a campaign runs on a repeating schedule—or if a sending batch carries over into the next calendar day—the system automatically generates a new discount code for the new day.
- Code Sharing Within Daily Sends: Because all recipients within a single day's send receive the same code, the code is not strictly tied to an individual email address and can technically be shared among recipients from that same day's send.
- Transaction & Usage Limits: Depending on your selected Aluvii POS discount package settings, a generated code is typically limited to 1 discounted item per transaction rather than expiring after a single global redemption. If a customer initiates a second transaction while the code is still active (and within its total Usage limit), they may be able to apply the code again. Be sure to configure your Expiry Days, Usage, and POS package restrictions accordingly.
Adding Discount Codes to a Campaign
Go to Campaign Setup and look for the Discount Code field. Then, click on Configure Discount Code. (Important note: Make sure the discount code merge tag is added to the email template for this campaign; otherwise, the 'Configure Discount Code' button will be greyed out.)
Fill out the required fields. Once done, click Save Discount Code.
| Field | Description |
|---|---|
| Discount Package | Pulled from your discount package on your Aluvii POS. Follows the rules and settings defined in a selected package. Users can create a new package or use an existing one. Refer to the Creating Discounts article. |
| Discount Code Prefix | Optional. The prefix is added to the beginning of each generated discount code to help you identify codes created for a specific campaign. The full code consists of your prefix followed by a random string of characters. Allowed characters: letters, numbers, and $, _, -, =. |
| Number of Characters | Total length of the discount code. Maximum is 20. |
| Expiry Days | Days until the code expires after it is created. |
| Restrict | Prevent combining with other codes in the same package on one transaction. |
| Usage | Total times the generated daily code can be used across all transactions. Enter 0 for unlimited. (Note: Because all recipients on the same day share one code, entering 1 will disable the code for everyone else after the very first redemption.) |
- Once you’re done filling in all the needed details, go back to the upper left corner of the campaign and click on Publish.
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