Use the membership data source when you want a campaign to communicate with guests or guest accounts who have memberships (active or expired). Waivers are treated as memberships in Aluvii, and can be included or excluded in membership data source campaigns.
Sample Campaign Ideas
- Member-exclusive communications, promotions, loyalty rewards, and updates - follow the steps to setup a newsletter blast, but instead of the guest account data source, select the membership data source.
- Membership renewal campaigns - Reach out to members before their membership expires with incentives to encourage them to renew their membership before it ever expires.
- Expired membership campaigns - Re-engage customers whose memberships have lapsed by encouraging them to renew with reminders or special offers.
- Waiver renewal reminders - Reach out to members whose waivers are expiring or have expired to encourage re-signing a waiver before their next visit.
- Guest photo update requests - Request that guests who have not updated their guest photo within a time frame that you designate login to the guest portal to update their guest photo to have it done before the start of the next season.
- Special instructions or welcome information to members who recently purchased a specific membership.
Field Name Details
Field Name |
Is Filter |
Is Merge Tag |
Is Dynamic Send Date |
Format Example |
|---|---|---|---|---|
| Membership Package Name | Yes |
Yes |
|
Monthly Membership |
| On Payment Plan | Yes |
No |
|
|
| Is Waiver | Yes |
No |
|
|
| Days Since Purchase | Yes |
No |
|
35 |
| Purchase Date | Yes |
Yes |
Yes |
2026-02-18 |
| Expiration Date | Yes |
Yes |
Yes |
2026-03-19 |
| Days Till Expiration | Yes |
Yes |
|
-7 (a negative number indicates the number of days after expiration; a positive number indicates the number of days before expiration) |
| Guest First Name | No |
Yes |
|
John |
| Guest Last Name | No |
Yes |
|
Doe |
| Guest Email | No |
Yes |
|
xyz@gmail.com |
| Guest Phone | No |
Yes |
|
1112223333 |
| Guest Street Address 1 | No |
Yes |
|
111 Rodeo Drive |
| Guest Street Address 2 | No |
Yes |
|
111 Rodeo Drive |
| Guest City | Yes |
Yes |
|
Beverly Hills |
| Guest State | Yes |
Yes |
|
Florida |
| Guest Zipcode | Yes |
Yes |
|
90210 |
| Guest Birthdate | Yes |
Yes |
Yes |
2010-04-12 |
| Guest Account Name | No |
Yes |
|
John Doe |
| Guest Account Email | No |
Yes |
|
xyz@gmail.com |
| Guest Account Phone | No |
Yes |
|
1112223333 |
| Guest Account Street Address 1 | No |
Yes |
|
111 Rodeo Drive |
| Guest Account Street Address 2 | No |
Yes |
|
111 Rodeo Drive |
| Guest Account City | No |
Yes |
|
Beverly Hills |
| Guest Account State | No |
Yes |
|
Florida |
| Guest Account Zip Code | No |
Yes |
|
90210 |
Notes about select fields:
- On Payment Plan - this is an optional filter to include or exclude memberships that are payment plan-type memberships.
- Is Waiver - this is an optional filter to include or exclude memberships that are waivers. Example: if you want to email guests who have memberships, except when the membership is a waiver, you would add a filter and set Is Waiver = False. This will exclude memberships that are waiver-type memberships.
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