Creating Survey Campaign

One of the most effective ways to improve your guest experience is to ask for feedback shortly after a visit. Survey Campaigns (Post-Visit Feedback) allow you to automatically send a survey to guests after they leave your location—helping you capture valuable insights while their experience is still fresh. These campaigns are highly effective because they engage customers at the peak of their experience, resulting in more accurate feedback and higher response rates.

Prerequisites:

Create email template(s) or SMS templates that include a friendly request for feedback and a clear call-to-action (e.g., “Tell Us About Your Visit” or “Help Us Improve Your Experience”).

Aluvii Customers See Strong Results from Survey Campaigns

Customers who implement post-visit survey campaigns often see higher engagement, increased feedback volume, and more actionable insights into their operations. By collecting structured feedback shortly after a visit, operators can quickly identify areas of improvement, resolve issues faster, and enhance overall guest satisfaction. When paired with built-in tracking in the Growth Marketing Module, you can measure response rates and identify trends that directly impact retention and repeat visits. Here's how you can do it.

1. First, we assume you already know how to create a campaign.
   • Campaign Format - You can either choose Email or SMS
   • Data Source -  Visit
   • Subject Line: Keep it simple and engaging. Examples include: “How Was Your Visit, {{FirstName}}?” or “We’d Love Your Feedback!”
   • Email Sender:  Select one of your preconfigured email senders.

   • Campaign Channel:  Select the appropriate campaign type (e.g., General or Feedback).

     

2. Next, create the Rules & Definition
   • Campaign Type:  Select On a Repeating Schedule.
   • Email Recipient:  Select Account Owner.
   • Email Template:  Select your survey email template.

   • Discount Code: You will only have the option to modify this if you have added the discountcode merge tag to your email template. For more info and detailed steps, you can view this article: Discount Code Per-Recipient

     

3. Next, set your schedule

• Set the time of day to send the email

  

4. Filters

•  Add Filters:  Recommended filters:

Sample Email

Subject Line Options (Use One)

• How Was Your Visit, {{FirstName}}?
• We’d Love Your Feedback 😊
• Tell Us About Your Experience
• Quick Question About Your Visit

Email Body

Headline:
We’d Love Your Feedback

Body Copy:

Hi {{FirstName}},

Thank you for visiting us recently—we hope you had a great experience!

We’re always working to improve, and your feedback helps us do that.

✔ Takes less than 1 minute
✔ Helps us improve your experience
✔ Your voice directly shapes future visits

🎯 Share Your Feedback

We truly appreciate your time and input!

—
The {{BusinessName}} Team

Real-World Impact

Operators who implement survey campaigns often see:

• Higher guest response rates when sent within 24 hours
• More actionable operational insights
• Improved customer satisfaction scores
• Faster identification of service issues

Because the Growth Marketing Module includes built-in tracking for opens, clicks, and responses, you can measure how effectively your survey campaigns are capturing customer sentiment and improving your operations over time.

Once activated, the campaign runs automatically—continuously collecting feedback after each visit without any manual effort required.