Release 4.38

Release #:  4.38

Release Date:  10/20/2026

This release includes new features and bug fixes. 

What's New?

Guest Data Source - The Growth Marketing Module now includes a Guest data source. 

The Guest data source opens the door to a range of personal, one-to-one campaigns built on the guest details you already collect such as their birth date; the last time they updated their profile photo; or the city, state, or zip code they live in).  You can use the birthday data from your waivers to automatically promote birthday party packages with reminders timed to land well ahead of the date, surprise guests with a small gift to nudge a visit, and extend the same idea to customer anniversaries that commemorate the day each guest first became a customer.

• Birthday Party Booking Campaigns - Leverage the birthday data from your waivers to automatically promote birthday party packages. Schedule reminders at key intervals (e.g., 60, 45, and 30 days in advance) to drive bookings. 
• Birthday & Anniversary Gift Campaigns - Surprise guests with a birthday gift like a $5 gift card to encourage a visit. These offers often lead to group visits, increasing overall spend, engagement, and goodwill. Apply the same concept to customer anniversaries to commemorate the day each guest became a customer.
  • Tip:  consider sending a gift on the guest's half-birthday as well.  It's unique, thoughtful, and one more touch point throughout the year.

Because these campaigns run automatically off data you're already collecting, they're an effortless way to drive bookings, encourage return visits, and build goodwill — without adding to your team's workload.

Click here to read more.