Creating Failed Payment Plan Campaigns

One of the most effective ways to reduce involuntary churn is to address billing issues immediately. Failed Payment Plan Campaigns automatically notify guests the moment a transaction fails—guiding them to update their payment details while their membership is still active.

Prerequisites:

Create email template(s) or SMS templates that include clear instructions and a call-to-action to update payment methods (e.g., “Action Required: Update your payment method for your membership”).

Aluvii Customers See Strong Results from Failed Payment Campaigns

Operators recover missed revenue faster and prevent permanent cancellations by combining timely automated alerts with clear instructions. Built-in tracking via the Growth Marketing Module allows you to monitor recovery rates and protected revenue. Here's how you can do it.

1. First, we assume you already know how to create a campaign.

   • Campaign Format - You can either choose Email or SMS
   • Data Source -  PaymentPlan
   • Subject Line: Create a sense of urgency. Examples include: “Action Required: Update your payment method for your membership” or “Payment failed: Please update your card on file to keep your membership active.”
   • Email Sender:  Select one of your preconfigured email senders.
   • Campaign Channel:  Select the appropriate campaign type (e.g., General or Promotion).

   

2. Next, create the Rules & Definition
   • Campaign Type:  Select On a Repeating Schedule.
   • Dynamic Send Date: Decide how soon you want to send the email after the payment failed.
   • Email Recipient:  Select Account Owner.

   • Email Template:  Select your Failed Payment Plan template.

     

3. Next, set your schedule

• Set the time of day to send the email

  

4. Filters

•  Add Filters:  Recommended filters:

Sample Email

Subject Line Options (Use One)

• Action Required: Update your payment method for your membership
• Payment failed: Please update your card on file to keep your membership active
• Important: Issue with your recent membership payment

Email Body

Headline:
Action required: Payment failed for your {{MembershipPackage}} membership ⚠️

Body Copy:

Hi {{MembershipGuestFirstName}},

We hope you’re enjoying your membership at {{BusinessName}}!

We tried to process your monthly membership payment for {{MembershipPackage}} on {{LastAttemptDate}}, but the transaction was unfortunately unsuccessful due to {{DeclineReason}}.

To prevent any interruption to your membership benefits and access, please update your payment information.

If you recently updated your card or if you believe this is a mistake, please reach out to us, and we’ll be more than happy to help you sort it out.

You can call us at 309-431-0000 or email us at support@Aluvii.com

Thank you for being a valued part of our community!

—
The {{BusinessName}} Team

Real-World Impact

Operators who implement automated failed payment campaigns should expect to see:

• Faster recovery of missed revenue and overdue balances
• Significantly lower rates of involuntary churn and permanent cancellations
• Minimized revenue leakage from expired or declined cards
• Fully automated recovery workflows that save staff time and manual effort

Because the Growth Marketing Module includes built-in tracking for notifications and recoveries, you can clearly measure how effective your campaign is at salvaging subscriptions and protecting recurring revenue.

Once activated, the campaign runs automatically — continuously monitoring transactions, alerting members the moment a payment fails, and sending escalating urgency notices without any manual tracking required.