Welcome Email Campaign

Make a strong first impression by automatically sending helpful information when a customer signs a waiver, makes a purchase, creates an account, etc. Welcome Email Campaigns allow you to share tips, instructions, general information, and what to do next while your brand is still fresh in their mind. You can also include vouchers, discount codes, and links to your website to check out other products like memberships, bookings, and more. These campaigns are highly effective because they engage new users right from the start, setting the tone for a great customer relationship.

Prerequisites:

Create email template(s) or SMS templates that include a warm greeting, onboarding instructions, optional vouchers or discount codes, and calls to action linking guests to your website for memberships and bookings.

Aluvii Customers See Strong Results from Welcome Email Campaigns

Operators who implement welcome email campaigns often see higher initial engagement, smoother customer onboarding, and increased early conversion rates. By combining a warm greeting with helpful resources and a special introductory incentive, operators can successfully guide new users toward their next booking or bounce-back purchase. When paired with built-in tracking in the Growth Marketing Module, you can clearly measure how many introductory purchases and return visits are driven by your welcome campaign. Here's how you can do it.

1. First, we assume you already know how to create a campaign.
   • Campaign Format - You can either choose Email or SMS
   • Data Source -  Guest account
   • Subject Line: Keep it warm and welcoming. Examples include: “Welcome to {{BusinessName}}! 🎉 Here’s a Little Something to Get Started” or “We’re Thrilled to Have You – Check Out What’s Next!”
   • Email Sender:  Select one of your preconfigured email senders.

   • Campaign Channel:  Select the appropriate campaign type (e.g., General or Promotion).

     

2. Next, create the Rules & Definition

   • Campaign Type:  Select On a Repeating Schedule.
   • Email Recipient:  Select Account Owner.
   • Email Template:  Select your welcome email template.
   • Discount Code: You will only have the option to modify this if you have added the discountcode merge tag on your email template. For more info and detailed steps, you can view this article: Discount Code Per-Recipient

   

3. Next, set your schedule

• Date & Time to Send Email: Send shortly after account creation (recommended: same day or 1 day after account created date).

  

4. Filters

•  Add Filters:  Recommended filters:

Sample Email

Subject Line Options (Use One)

• Welcome to {{BusinessName}}! 🎉 Here’s a Little Something to Get Started
• We’re Thrilled to Have You – Explore What’s Next!
• Thanks for Joining Us – Your Welcome Gift Inside!
• Welcome Aboard! Let’s Plan Your First Visit

Email Body

Headline:
Welcome to {{BusinessName}}! We're Excited to Have You 👋

Body Copy:

Hi {{FirstName}},

Thank you for creating an account with us! We are thrilled to welcome you to our community.

To help you get started, we’ve put together some helpful tips and information to guide your experience:

✔ Explore our website to browse available bookings and activities
✔ Check out our exclusive membership options for added perks
✔ Review our helpful guidelines to make the most of your visit

As a special thank you for joining, here is an exclusive introductory offer to use on your next purchase:

🎁 [Insert Voucher Code / Discount Details Here]

If you have any questions or need assistance, feel free to reach out to our team anytime.

🎯 Explore Memberships & Bookings Now

We can't wait to see you soon!

—
The {{BusinessName}} Team

Real-World Impact

Operators who implement automated welcome campaigns often see:

• Higher initial engagement and faster first-time bookings
• Increased conversion rates on introductory vouchers and discounts
• Stronger brand awareness right from the start
• Fully automated onboarding that saves staff time and drives secondary product sales

Because the Growth Marketing Module includes built-in tracking for opens, clicks, and conversions, you can clearly measure how effective your welcome campaigns are at driving initial purchases and promoting memberships.

Once activated, the campaign runs automatically — continuously welcoming new account creators and delivering resources and offers without any manual effort.