Growth Marketing Module Campaign Ideas and Inspiration

Bryan

The Growth Marketing Module is a true game-changer. Thanks to the transparency provided by the built-in tracking for conversions and campaign performance, many of our customers report that it delivers the highest return on investment of any tool in their business—but like any tool, success comes down to knowing how to use it effectively.

Get Inspired

This guide is designed to give you a clear vision of what’s possible, spark ideas, and reduce overwhelm. Before long, your marketing will be running on autopilot in the background—reaching customers at the right moments, driving repeat business, and generating revenue while you focus on running your operation.

Below, you’ll find proven campaign concepts that you can send via email and / or SMS, each paired with a step-by-step setup guide so you can quickly put them into action.

US-Based Email Design Professional and Account Manager

The Growth Marketing Module is built to be both powerful and easy to use. Campaigns are simple to configure and email templates are designed with an intuitive drag-and-drop template builder and campaign configuration. In addition, your subscription comes with a US-based email design professional and support from your dedicated account manager, so you have all of the professional help and support you'll need to create and manage effective campaigns with confidence.

Reach New Customers

Subscribe to Marketing List
Capture potential customers before they ever make a purchase by inviting them to join your mailing list. This allows you to nurture leads over time with promotions, updates, and first-visit incentives.
→ Learn how to setup a Subscribe to Marketing List

Online Reviews Management (popular)
Automatically request reviews from customers after a visit or purchase while ensuring only 5-star reviews are posted publicly. Guests are prompted to leave a 1–5 star rating—those who provide a 5-star review feedback are directed to Google, Yelp, or Facebook to leave their review, while those who provided 4-stars or less are prompted to share private feedback that only you and your team can see.
→ Learn how to setup Online Reviews Management

Increase Repeat Visits

Newsletter Blasts (popular)
Stay top-of-mind with your customers by sending traditional newsletters that highlight promotions, events, and updates. Great for ongoing engagement and seasonal campaigns. Optionally, you can send newsletters to specific lists, such as only to guests who have an active or expired membership.
→ Learn how to send a Newsletter

Birthday Party Booking Campaigns (high ROI)
Leverage the birthday data you have garnered from waivers to automatically promote birthday party packages. Schedule reminders at key intervals (e.g., 60, 45, 30 days in advance) to drive bookings. See how Heroes Paradise generated over $70k in automated birthday revenue.
→ Learn how to set up a Birthday Party Booking Campaign

Free Birthday Gift
Surprise guests with a birthday gift (like a $5 gift card) to encourage a visit. These offers often lead to group visits, increasing overall spend, engagement, and goodwill. You can employ the same concept for customer anniversaries to commemorate the day they became a customer.
→ Learn how to set up a Free Birthday Gift Campaign

Bounce-Back Promotions (coming soon)
Encourage recent visitors to return by sending a limited-time offer shortly after their visit. This is a simple and effective way to increase visit frequency.

Campaign Engagement Targeting (coming soon)
Re-engage customers based on how they interacted with previous emails—such as opening, clicking, or not engaging at all. This allows for smarter follow-up and improved conversion rates.

Recover Lost Revenue

Abandoned Cart Reminders (coming soon)
Automatically follow up with customers who added items to their cart but didn’t complete their purchase. A simple reminder can recover a significant amount of lost revenue.

Failed Payment Plan Notifications (coming soon)
When a recurring payment fails, automatically send a series of emails or texts prompting the member to update their payment method and continue their membership.
→ Learn how to set up Failed Payment Campaigns

Membership Renewal Campaigns
Reach out to members before their membership expires with incentives to encourage them to renew their membership before it ever expires.
→ Learn how to setup Membership Renewal Campaigns

Expired Membership Campaigns
Re-engage customers whose memberships have lapsed by encouraging them to renew with reminders or special offers.
→ Learn how to setup Expired Membership Campaigns

Improve Guest Satisfaction

Welcome & Onboarding Campaigns
Make a strong first impression by automatically sending helpful information when a customer signs a waiver, makes a purchase, creates an account, etc. Share tips, instructions, general information, and what to do next.
→ Learn how to set up a Welcome Campaign

Thank You Messages
Reinforce positive experiences by sending a thank-you message after a visit, purchase, or booking. This builds goodwill and strengthens customer relationships.
→ Learn how to set up a Thank You Campaign

Surveys
Gather valuable feedback by asking customers about their experience shortly after their visit. Use this data to improve operations and customer satisfaction.
→ Learn how to set up a Survey Campaign

Customer Anniversary Campaigns
Celebrate milestones like a customer’s first visit or membership anniversary to build loyalty and create meaningful touchpoints.
→ Learn how to set up an Anniversary Campaign

Save Time

Event Booking Communications
Automatically send event details, preparation instructions, and reminders to customers who book parties or events. You can also trigger internal or vendor notifications (e.g., cake orders or catering).
→ Learn how to automate Event Booking Communications

Failed Payment Alerts (coming soon)
Notify your team when a payment plan fails, including customer contact details, so they can quickly follow-up and resolve the issue.
→ Learn how to set up Internal Payment Alerts

Waiver Renewal Campaigns
Reach out to guests before or after their waiver expires to encourage them to renew their waiver now before their next visit, so that they are ready to go.
→ Learn how to setup Waiver Renewal Campaigns

Guest Photo Update Reminders
Identify customers who need to update their guest photo and automatically send reminders, helping maintain accurate records and a smooth check-in experience.
→ Learn how to send Guest Photo Update Campaigns

Miscellaneous Features to Know About

Keep in mind that emails and SMS messages can be personalized with hundreds of dynamic placeholders, customers can opt in or out of campaigns based on their topic preferences, and every campaign includes built-in tracking for conversions and performance, so you can clearly measure results.

We’re confident this will be a game-changer for your business. Need help? Reach out—our team is here for you.